The Owl and the Elephant Cafe

Denise's pop-up cafe is organic and local.  Key words to describe The Owl and the Elephant's brand is community and sustainability. The logo depicts the odd but simple balance of friendship, community and acceptance. 

The Owl & the Elephant Cafe

Jay used illustration skills to create the graphic. Key elements for this logo were:

  • mobility - the sign on the branch
  • sustainability - organic and natural tones and objects
  • community - an unlikely friendship looking to the future
  • balance - on the branch

Logo and branding for our local pop-up cafe was about stating the obvious in an way that promoted friendship and community.

The tones are natural, welcoming and fun - a prominent characteristic of the cafe, it's ethos and it's owner.