The Tecla brand is simple and highly visual. We used natural tones associated with water and the business' homebase, the Adelaide Hills. Customer research showed the business type - cleaning - was the hook. The brand needed to be recognised quickly as a cleaning company, on the street or in a driveway. It needed to obvious, but not stereotypical.
The full re-brand and website used concepts of simplicity - a clean finish.
The tone of the site is minimalist as Tecla Cleaning has a large commercial clientele but wanted to promote residential aspects of their business.
Work extended to design for vinyl van wrap.