North Para Plumbing & Gas
Branding and logo design for North Para Plumbing involved concepts of fluidity, water and flow.
The brief was for a modern and simple brand with a retro vibe.
In the logo, Jay used the graphic design principle of the 'Golden Ratio', a design principle for natural balance and aesthetic value. The Golden Ratio is found all through nature and a perfect approach for a plumber...without the crack.