Stop following and just be yourself
There are lots of places to get a good coffee in Adelaide. Off the top of my head, I can think of at least 10 great spots within five minutes of my desk. But every morning I go to the same spot. I love their coffee! But its not the only reason I go to Please, Say Please.
I go there because the people are friendly. I like the music. I appreciate the humour on their a-frame chalkboard. AndI like admiring the beautifully consistent hand-written signage. I go there because their brand resonates with me on every level.
It's the same with your business. People can get the same thing you offer somewhere else. So why you? What makes you stand out? What makes people come back for more?
Social Animals' philosophy is about standing out from the crowd. It's about being yourself and letting your personality and your passion show in your brand so it can resonate with the right people. You don't want to just attract people...you want to attract your people.