Batman. Spider-Man. Superman. We recognise them immediately. We just need to look at the symbol on their chest. They have meaning and values attached to them. No facial recognition required, we know them on sight.
The logos we create are the same—memorable and meaningful.
The visual design of your brand complements your logo - e.g. colour scheme, style, mascot.
It tells the rest of the story in a way that makes your customer think, “Yep, my kind of people”, even before they use your services.
Steps for a great logo
STEP 1 - MEET AND GREET
First, we'll meet up for a chat. I'll ask you some questions about your business and your goals for the project. We can share ideas and start to think about what the end result might look like - First consultation free.
STEP 2 - YES OR NO
We’ll get back to you with a quote based on the information gathered in our meeting. If you choose to go ahead with the project, we’ll provide you with a contract and ask you to pay a 30% deposit for work to begin.
STEP 3 - PIECING IT TOGETHER
We begin by researching your industry, competitors and market to build a better picture. We will use that, along with the information you shared, to work up some rough concepts and present you with three to choose from.
STEP 4 - I LIKE THAT ONE
Once you choose a core design, we'll refine it, digitally render it and start experimenting with colour. Then send you a draft design for feedback.
STEP 5 - A LITTLE TO THE LEFT
Next, we tweak the design based on your feedback and work with you on getting to a “that’s great!” moment. Your quoted price will include two rounds of adjustments. It doesn’t happen often but further adjustments are charged at an hourly rate.
STEP 6 - THIS IS FOR YOU
Once you’re happy with the final product and finalise payment, we provide a package containing all the files, formats and information you’ll need to use your logo consistently across digital and print.
The design costs depend on the type of job and how long it will take - eg. branding packages average at around $800.
some of Our work
The plumber without a crack. Matt understood his logo needed to describe his brand as well as his business. We talked about a retro vibe that didn't date. We focused on the key elements in Matt's trade—water and flow.
Denise's pop-up cafe is organic and local. Key words to describe The Owl and the Elephant's brand is community and sustainability. The logo depicts the odd but simple balance of friendship, community and acceptance.
Jade is a plantologist! She needs to stand out among the masses of nifty little craft items found in market stalls. For Jade’s brand, its all about quirky minimalism… with the right kind of detail.