Georgina Downey

Logo and branding for our local pop-up cafe was about stating the obvious in an way that promoted friendship and community.

The logo concept centred on the sustainable and the local.

The tones are natural, welcoming and fun - a prominent characteristic of the cafe, it's ethos and it's owner.

Georgina Downey

This website and branding project for an academic, tutor and art curator involved blending the three elements of Georgina's professional life. 

Often text heavy and dry, her academic credentials gave her credibility for future work but didn't effectively portray her image. 

We used pop art imagery of Georgina posed in stereotypical art critic poses to contemplate the text /images / design. This revealed the eclectic personality that was missing from the text. 

The minimalist style of the site and branding was inspired by whitewashed warehouse galleries.