Georgina is a respected art historian, author and academic. She needed a web presence to promote her as a curator, tutor and academic.
The stereotype of academic did not fit Georgy's personality so we ditched the 'norm' and created a minimalist site that merged photography and pop art. This reflected Georgy's eclectic brand while allowing space for the slightly drier academic evidence her audience was looking for.
Georgina's website and branding project involved blending the three elements of her professional life - an academic, tutor and art curator
Often text heavy and dry, her academic credentials gave her credibility for future work but didn't effectively portray her image.
We used pop art imagery with Georgina standing in stereotypical art critic poses of contemplation. This revealed the eclectic personality that was missing from the text.
The minimalist style of the website and branding was inspired by whitewashed warehouse galleries.